Mohali, Punjab +91 7710770745 deepa@vdsshineacademy.in
Practical training · Career-focused skills

Social Media Marketing Course in Mohali

Learn to plan content, grow social media pages, understand audiences, run Meta Ads and measure campaign performance with practical social media marketing training at VDS SHINE Academy.

Enquire Now Explore Course
Beginner friendly Platform-based learning Practical projects
YOUR SOCIAL STUDIO
ReachAudience growth
EngageBuild community
AnalyseTrack results
Reach the right audience
Learn with practical tasks
Beginner to AdvancedBuild skills step by step
Platform BasedInstagram, Facebook & YouTube
Practical LearningProjects and assignments
Mohali + OnlineAsk about learning options
Why learn social media?

Turn social media skills into marketing skills

Social media is more than posting photos and videos. Businesses use it to build awareness, engage audiences, generate leads and promote products or services. Learn how strategy, content, advertising and analytics work together.

Your learning journey

From posting content to planning campaigns.

Understand why a post is created, who it is for, what action it should encourage and how to evaluate its performance.

Strategy→Content→Ads→Analytics
01

Understand your audience

Explore audience research, platform selection, brand positioning and marketing goals.

02

Plan useful content

Practise content calendars, captions, hashtags, reels, stories and visual planning.

03

Learn paid promotion

Understand campaign objectives, audiences, creative formats and budgets for Meta Ads.

04

Measure and improve

Read performance metrics and use reporting to identify what can be improved.

Course highlights

What you will learn

A structured social media marketing course for beginners to professionals, covering the core skills used to manage and promote social platforms.

01

Social Media Fundamentals

Understand platforms, audience research, brand positioning, competitor analysis and marketing goals.

02

Social Media Strategy

Set goals, identify target audiences, plan campaigns and create a clear content strategy.

03

Content Planning

Build content calendars and practise captions, hashtags, reels, stories and engagement ideas.

04

Instagram Marketing

Learn business profiles, reels, stories, hashtags, insights, audience engagement and growth basics.

05

Facebook Marketing

Explore business pages, content planning, groups, engagement, insights and campaign basics.

06

Paid Social Advertising

Understand campaign objectives, audience targeting, ad creatives, budgeting and optimisation.

07

YouTube Marketing

Learn channel basics, titles, descriptions, thumbnails, video SEO and audience engagement.

08

Analytics & Reporting

Track reach, impressions, engagement, clicks, leads and campaign performance metrics.

09

Practical Assignments

Apply course concepts through content plans, page activities, campaign exercises and reports.

Course curriculum

Explore the complete syllabus

Open each module to see the topics included in the social media marketing training.

01. Social Media Fundamentals
  • Introduction to social media marketing
  • Social media platforms and audience research
  • Competitor analysis and brand positioning
  • Social media goals and strategy
02. Content Marketing
  • Content strategy and content calendar
  • Content ideas and caption writing
  • Hashtag research and visual content
  • Reels, short videos, stories and engagement
03. Instagram Marketing
  • Instagram business profile and content strategy
  • Reels, stories, hashtags and engagement
  • Instagram Insights and growth fundamentals
04. Facebook Marketing
  • Facebook business page setup and management
  • Content strategy, groups and engagement
  • Facebook Insights and campaigns
05. Meta Ads & Paid Advertising
  • Meta Business Suite and Ads Manager
  • Campaign objectives and audience targeting
  • Custom and lookalike audience concepts
  • Ad creatives, budgets, optimisation and conversion tracking
06. YouTube Marketing
  • YouTube channel setup and video SEO basics
  • Titles, descriptions, tags and thumbnails
  • YouTube Analytics and video promotion
07. Analytics & Reporting
  • Reach, impressions and engagement
  • Clicks, leads and conversion metrics
  • Campaign reports and performance analysis
08. Practical Projects
  • Page planning and content calendar creation
  • Caption writing, hashtag research and competitor analysis
  • Campaign exercises, analytics and reporting
Platform skills

Instagram, Facebook, YouTube & Meta Ads

Explore the main social platforms and learn how each one supports different marketing goals.

Instagram Marketing

Plan content, reels and stories, understand Instagram Insights and practise ways to improve audience engagement.

Reels & StoriesContent StrategyInsights

Facebook Marketing

Learn business page management, content planning, community engagement and Facebook campaign fundamentals.

Business PagesEngagementCampaigns

Meta Ads

Explore campaign setup, ad formats, targeting, budget planning, creative testing and performance tracking.

Ad ManagerTargetingOptimisation
Learn by doing

Practical training & project work

Build confidence by practising the steps behind real social media activities—from planning content to reviewing campaign results.

Create a Content Calendar

Organise post ideas, formats, publishing dates and content goals into a simple calendar.

Research Audiences & Competitors

Practise identifying audiences, reviewing competitor pages and finding content opportunities.

Read Performance Reports

Review reach, engagement, clicks and other metrics to understand campaign performance.

Practical learning formula: Learn → Create → Launch → Analyse → Improve

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Who can join?

A course for different career goals

You do not need to be a social media expert to begin learning the fundamentals.

Students

Build practical skills that can support your studies and future career.

Job Seekers & Freshers

Develop a foundation for social media and digital marketing roles.

Freelancers

Learn how to plan and manage social media activities for clients.

Business Owners

Understand how social platforms can promote products and services.

Working Professionals

Add content, advertising and analytics skills to your existing experience.

Content Creators

Build a more structured approach to content planning and audience growth.

Why VDS SHINE Academy?

Learn with a practical approach

The course combines essential concepts with platform-focused learning and activities designed to help you understand how social media marketing works.

Beginner-Friendly Learning

Start with the fundamentals and progress towards strategy, advertising and analytics.

Platform-Based Training

Explore Instagram, Facebook, YouTube and Meta advertising in one learning path.

Practical Assignments

Apply what you learn through content planning, page activities and campaign exercises.

Course Certificate

Students can receive a course completion certificate after meeting course requirements.

Career Guidance

Get guidance on building your profile and preparing for digital marketing opportunities.

Ask About Learning Options

Contact the academy to discuss batch timings, course duration and available learning modes.

Ready to build your social media skills?

Learn social media strategy, Instagram marketing, Facebook marketing, Meta Ads, YouTube marketing and analytics with VDS SHINE Academy.

+91 77107 70745 +91 95595 53302 info@vdsshineacademy.in
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FAQs

Frequently asked questions

Can I take an offline social media marketing course in Mohali?

VDS SHINE Academy lists classroom-based and online learning options. Contact the academy to confirm current batch timings, course duration and availability before enrolling.

Which social media platforms will I learn?

The course covers Instagram, Facebook and YouTube, along with Meta advertising, content planning, audience engagement, campaign management and basic analytics.

Is this social media marketing course suitable for beginners?

Yes. The learning path begins with fundamentals and progresses to content strategy, platform marketing, paid advertising and performance reporting.

What career options can social media marketing skills support?

Depending on your skills and experience, relevant roles may include social media executive, social media specialist, ads executive, digital marketing executive or freelancer.

Will I learn Meta Ads?

The syllabus introduces Meta Business Suite, Ads Manager, campaign objectives, audience targeting, ad creatives, budgeting, optimisation and conversion tracking concepts.

How do I enrol in the course?

Contact VDS SHINE Academy to discuss your learning goals, current batch timings and available options. You can ask about a demo class before choosing a batch.

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